"This trajectory [of the term _interactive_] is typical of industrial terms appropriated by analysts of technoculture... and shows how commercial rhetoric is accepted uncritically by academics.... The word _interactive_ operates textually rather than analytically, as it connotes various vague ideas of computer screens, user freedom, and personalized media, while denoting nothing. [...] To declare a system interactive is to endorse it with magic power" (Aarseth, Cybertext, p. 48)

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@aparrish I keep citing this paragraph whenever I need to write about interactivity.

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