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Tracking and search engines 

I like how manages to show relevant results with a minimal amount of tracking. Even when the search term is badly misspelled.

Tracking of course helps producing more relevant results, but is the marginal gain that important?

Tracking and search engines 

@mprv
I imagine that somehow the information required to do autocorrect like this is different from that required to do personalized search (e.g. knowing what I mean when I ask for "circle bundles"). I also think the benefit of the former kind of improvement of results is less than that of the latter.

Tracking and search engines 

@elliotshimizu
It definitely is. If you imagine embedding the search term in a vector space (based on the characters making up the search words) this kind of questions is "I've never seen this vector before, is it close to a vector I have seen much more often?"

If that's the case, serve those - 1/3

Tracking and search engines 

@elliotshimizu

Your question is more subtle: given two vectors that are very close (or even the same) do I serve result in the "math" cloud or the "agriculture" cloud?

This is clearly much harder - 2/3

Tracking and search engines 

@elliotshimizu

I should monitor my searches for a few days or I will fall prey to the availability heuristics, but I feel that the value added by a search engine capable of resolving these ambiguities is not worth the loss in privacy. - 3/3

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