in other news, lately i've been reading about the default mode network and its effects on creativity and honestly ? it's real. like yesterday i made some headway on an idea that i'd been bouncing around for almost a month now, and it's because i let myself zone out in an airport instead of listening to a podcast or whatever.

interesting interview that got me started on this kick: gq.com/story/how-and-why-you-s

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and yes, science is a "creative profession"; don't let anybody tell you otherwise! problem-solving requires creativity, and scientists sure do a lot of problem-solving.

in behavioral science specifically, we're always developing new ideas of how unseen constructs govern our daily lives, as well as new ways to test those constructs. creativity is essential for that.

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