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The MIT Press Reader has published an excerpt from my latest book (co-authored with Sean Lawson):

thereader.mitpress.mit.edu/mas

This is from our chapter on the early days of -- the early 20th century, where the dream was that the new social sciences could be applied to human nature just as physics was being applied to reshape the natural world with dams, bridges, and sanitation systems.

We talk about and mass communication as social engineering.

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@bengo heh, look for my books and take a picture, please...

@bengo If you do read our book, we dunk on Mitnick a wee bit, just so you know

@bengo Yes, indeed! When I was looking for a press, I looked at my shelves and saw so many 7-bar logos, I decided to pursue publishing with them. They are really, really good to authors.

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