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@Downes It's not an either or situation. The main difference between the two is that the big company won't be able to tell the difference between one person's theft and a rounding error, but the revenue of the artist that partnered with said company as an inexpensive distribution method? They'll feel it intensely.
Blame it on how we got here if you want, but it doesn't make it hurt the small artists less if you tell them you're hurting the big companies too.